Your tasks
- Define target customers together with sales and plan personalised programmes for key accounts (account-based marketing)
- Design, implement and optimise nurture programmes and account & lead scoring logic
- Operational & conceptual work with marketing automation tools (e.g. HubSpot, Pardot/MCAE)
- Plan, implement and continuously optimise campaigns across channels such as email and 6sense
- Product marketing: develop clear positioning and messaging, monitor competitors, support market launches; support sales with documentation
- Create and test content and materials (landing pages, one-pagers, case studies); improve conversion
- Work closely with sales, use shared playbooks and leverage data for targeted outreach and faster deals
- Measure and report results: reach, interactions, qualified leads, sales opportunities and revenue contribution; derive actions from this
Your profile
- Completed training or degree in marketing, communications or comparable qualification with at least 3 years of professional experience
- Ideally, a very good understanding of marketing automation logic and customer journeys, as well as experience with a focus on account-based marketing (ABM)
- Ability to translate complex content in a structured manner
- Data and testing skills: segmentation, use of intent data, lead scoring; decisions based on figures
- Experience with common tools: marketing automation (e.g. HubSpot, Pardot/MCAE), web analytics, Adobe Creative Cloud (InDesign, Photoshop, Illustrator)
- Strength in clear positioning and understandable messaging; content creation for websites, emails and sales documents
- Excellent collaboration with sales, good project management and communication skills
- Very good German skills and confident English skills
Your benefits
As a global industrial company with nine locations in Germany, Belgium, Canada, the USA, and Asia, we develop, produce, and distribute our highly specialized industrial cameras, modular image processing systems, and software solutions for machine vision, research, and high-tech applications. Behind our success are over 500 employees and a corporate culture that prioritizes both customer and employee needs and focuses on entrepreneurial thinking.
Benefit from exciting projects, a strong network, and diverse development opportunities. Cross-location and cross-disciplinary collaboration combines expertise and enables complete solutions from a single source. We place great value on an open and communicative atmosphere in which we leave enough room for cooperation, feedback, and ideas. We offer you a comprehensive insight into the company's activities so that you can work independently and actively contribute.
Become part of our team and help us shape the future of innovative image processing solutions—we look forward to receiving your application!
With us you will find:
- an open and communicative atmosphere
- plenty of room for cooperation, feedback and ideas
- interesting projects based on your expertise & specialist area
- many development opportunities in an innovative company with flat hierarchies
- a very flexible working hours model incl. home office option
- fair pay incl. bonus & benefits
- regular team events and sports activities
There are many good reasons to join Allied Vision. Use your potential for the next step in your career and become part of our team!
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